Having worked in real estate for over 15 years successfully marketing and selling properties in the Miami area, and most especially in Miami Beach, it’s critical to be up to date on the latest marketing trends. One of the key attributes that I recommend sellers look for in a potential listing agent is the ability and experience to work with both old (a.k.a. traditional sales methods and tools) and “new” technologies.
Examples of traditional real estate sales / marketing:
- Calling prospective buyers and cooperating brokers
- Networking / talking up your listed properties
- Qualifying buyers
- Attention to details (such as home square footage, contract specifics, professional photos, etc.)
- Returning phone calls on a timley basis
- Conducting yourself professionally (and training your team to operate at the same level)
- Pricing the property right and providing market feedback to sellers (CMA analysis)
- Traditional press releases for high profile sellers
Examples of “New” marketing techniques / skills:
- Listing sindication (across many web databases and real estate portals around the world).
- Website Optimization (having an SEO professional market your properties)
- Having multiple websites specialized in different single family neighborhoods and specific condominium buildings
- Overall traffic / rankings of the listing agent / broker on Google, Bing, Yahoo, etc
- Use of video and appropriate sindication to Google Video, Yahoo, Bing Video, YouTube, etc.
- The use of blogging and different SEO techniques to promote a specific property and drive traffic
- Mass email databases and copy-writing that is optimized to draw interest / traffic / attention to a specific property
